Six Sigma for Marketing & Six Sigma for Sales are relatively new approaches to enable and sustain growth. They are part of the bright future offered by adapting Six Sigma to the growth arena. The linkage of Six Sigma for SMP domain is a strategic, tactical, and operational processes , where the Six Sigma discipline adds measurable value to marketing and sales team performance.
The integration of Six Sigma into an organization provides marketing with a unique opportunity and a challenge to change its traditional role within the organization. No longer just a vehicle for corporate communications, nor even just a repository for customer information, the role of marketing can evolve to capture the voice of the market, interpreting that voice in order to identify value-based CTQs, and enabling a partnership with Six Sigma to use that information because Marketing has an important role in providing the strategic focus for the rest of the organization. While it is true that corporate executives provide the direction for overall organizational growth, marketing provides the basis for identifying the competitive arenas. These are the products and markets where the organization will carry out its top-level directives. This functional responsibility is critical because without a strategic focus, any information provided to those responsible for Six Sigma projects will lack sufficient clarity to direct and guide those projects.
Six Sigma for Marketing & Six Sigma for Sales are relatively new approaches to enable and sustain growth. They are part of the bright future offered by adapting Six Sigma to the growth arena. The linkage of Six Sigma for SMP domain is a strategic, tactical, and operational processes , where the Six Sigma discipline adds measurable value to marketing and sales team performance.
ReplyDeleteThe integration of Six Sigma into an organization provides marketing with a unique opportunity and a challenge to change its traditional role within the organization. No longer just a vehicle for corporate communications, nor even just a repository for customer information, the role of marketing can evolve to capture the voice of the market, interpreting that voice in order to identify value-based CTQs, and enabling a partnership with Six Sigma to use that information because Marketing has an important role in providing the strategic focus for the rest of the organization. While it is true that corporate executives provide the direction for overall organizational growth, marketing provides the basis for identifying the competitive arenas. These are the products and markets where the organization will carry out its top-level directives. This functional responsibility is critical because without a strategic focus, any information provided to those responsible for Six Sigma projects will lack sufficient clarity to direct and guide those projects.
ReplyDelete